Google Ads Competitor Spend Calculator

See roughly what a competitor spends on Google Search each month, and where the money goes.

Calibrated against real Google Ads accounts

/ month

Clicks / month

Avg. CPC

Keywords

Ads found

How the estimate works

Impression share

Keywords they appear for

Search volume and CPC

From Google Keyword Planner. CPC is the midpoint of the top-of-page bid range.

Campaign breadth

Extra paid keywords

Estimated clicks × estimated CPC

Keyword breakdown

Keyword	Searches	CPC	Clicks	Spend

You from your Auction InsightsSeen their ad spotted in search resultsBrand their brand name

Your keywords are ticked. The rest are other keywords Google links to their site, so tick any you know they bid on. Rows show spend before the breadth adjustment.

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